Seasonal Affective Cascadian Dark Ale

Matt's Brew is just that—beer brewed by Matt Flores, a fellow Seattle-based designer. When he mentioned needing packaging for a CDA this winter, we started ideating and decided the beer should be a play on the notorious rain and darkness we experience here in the Pacific Northwest.

Rough Sketches

While establishing the brand, I aimed to create a design reminiscent of WPA national parks posters with the attitude of a New Yorker cartoon. These are my initial sketches of the jaded snowman and labels for the six-pack and bottle.

The finished packaging